Fashion · Lets Talk Fashion! · Retro Fashion

Lets Talk Fashion: 1948

I apologise for the delay in getting this out to you lovely readers this week, things have been busy here! However, I hope you will join us today where I’ll be taking you to 1948, following on from last weeks blog, which you can read here!


1948 was the year where clothes shrunk and got tighter. And if they didn’t have the money for a whole new wardrobe, you’d wear a belt or alter your clothes! When you think of 1948, most people will connect it with the Olympics. It was the 2nd time the UK hosted the Olympics, the 1st being 1908. It also bought us the silver screen starlets such as Elizabeth Taylor, Ava Gardner & Marilyn Monroe.

From 1947 and Diors ‘New Look’ collection, 1948 saw his collection adapt to everyday, wearable yet beautiful garments, for example the full, dramatic skirt turned into a simple, modified flare skirt.  Fabrics were revolutionised and changed, and soft fabrics were replaced with stiff and crisp fabrics, such as jacquard & moire (fabric made from silk, cottons or wool). For winter, stiff velvet, brocades and broadcloth were used. But we can’t forget the famous tweed! Tweed loved 1948. Tweed was used for coats, skirts, dresses and popular for waistcoats.

Navy was the fashion colour of 1948, all the way through the seasons, it played a huge part in fashion. You would find that dark, rich colours were a big part of a ladies wardrobe! Grays, blacks and browns dominated clothing. Unlike nowadays, where a lot of reproduction dresses are a multitude of colours!


Accessories always make an outfit when it comes to vintage styling, as we all know, and quite a few were staple items when it came to completing an outfit! Shoes and gloves were just a few. Shoes in 1948, may surprise you. Pumps were much more popular upon the shoe rack, however, they would of course have to match your outfit! For after tea or evening, they’d prefer to wear ankle strap shoe (as shown above) for that extra bit of class or glam! Shoe fabrics ranged from suede to velvets and satins – mainly all depending on the time of day! Which I guess isn’t hugely different from today. Fur, thin belts (also known as dog leash belt) and hats were also super popular! Everything would of ranged from glamorous to more casual. A glove could be straight, silky and smooth or ruffled, curved and flared!
An everyday, casual outfit for 1948, would be a lovely, softly tailored suit or box jacket suit, knitwear or a casual dress (preferably with a matching jacket!) and a stole. For Spring, you’d be wanting to wear a petticoat for fullness but these weren’t hugely popular in the colder months. Unlike today, where petticoats are made of mixed materials, back then they would of been made according to the seasons! They were mostly made of taffeta or for the spring, summer months a crisp cotton!

Fashion inspiration was very much taken from the Victorian age – which you can tell by the silhouette and styling of clothes.  Clothes were often finished with a trimming, such as beading, braids or fringe. Evening fashion in 1948 was hugely made up of low, strapless dresses, boned and snug, and floor length. The gorgeous princess ball gown was inspired by ‘Gone With the Wind’ and a lot of evening dresses came from this.
1948 was another exciting year for women, fashion & iconic figures. Fashion for women was continuously growing and with icons gracing the screens, who wouldn’t be inspired or rushing to wear the latest trends (just like we are today!) Its short and sweet this week but, who continues to inspire you? Do you have a favourite forties icon? Share with us!

Thanks for reading Rockamillies!




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