Fashion · Lets Talk Fashion! · Retro Fashion

Lets Talk Fashion: 1948

I apologise for the delay in getting this out to you lovely readers this week, things have been busy here! However, I hope you will join us today where I’ll be taking you to 1948, following on from last weeks blog, which you can read here!


1948 was the year where clothes shrunk and got tighter. And if they didn’t have the money for a whole new wardrobe, you’d wear a belt or alter your clothes! When you think of 1948, most people will connect it with the Olympics. It was the 2nd time the UK hosted the Olympics, the 1st being 1908. It also bought us the silver screen starlets such as Elizabeth Taylor, Ava Gardner & Marilyn Monroe.

From 1947 and Diors ‘New Look’ collection, 1948 saw his collection adapt to everyday, wearable yet beautiful garments, for example the full, dramatic skirt turned into a simple, modified flare skirt.  Fabrics were revolutionised and changed, and soft fabrics were replaced with stiff and crisp fabrics, such as jacquard & moire (fabric made from silk, cottons or wool). For winter, stiff velvet, brocades and broadcloth were used. But we can’t forget the famous tweed! Tweed loved 1948. Tweed was used for coats, skirts, dresses and popular for waistcoats.

Navy was the fashion colour of 1948, all the way through the seasons, it played a huge part in fashion. You would find that dark, rich colours were a big part of a ladies wardrobe! Grays, blacks and browns dominated clothing. Unlike nowadays, where a lot of reproduction dresses are a multitude of colours!


Accessories always make an outfit when it comes to vintage styling, as we all know, and quite a few were staple items when it came to completing an outfit! Shoes and gloves were just a few. Shoes in 1948, may surprise you. Pumps were much more popular upon the shoe rack, however, they would of course have to match your outfit! For after tea or evening, they’d prefer to wear ankle strap shoe (as shown above) for that extra bit of class or glam! Shoe fabrics ranged from suede to velvets and satins – mainly all depending on the time of day! Which I guess isn’t hugely different from today. Fur, thin belts (also known as dog leash belt) and hats were also super popular! Everything would of ranged from glamorous to more casual. A glove could be straight, silky and smooth or ruffled, curved and flared!
An everyday, casual outfit for 1948, would be a lovely, softly tailored suit or box jacket suit, knitwear or a casual dress (preferably with a matching jacket!) and a stole. For Spring, you’d be wanting to wear a petticoat for fullness but these weren’t hugely popular in the colder months. Unlike today, where petticoats are made of mixed materials, back then they would of been made according to the seasons! They were mostly made of taffeta or for the spring, summer months a crisp cotton!

Fashion inspiration was very much taken from the Victorian age – which you can tell by the silhouette and styling of clothes.  Clothes were often finished with a trimming, such as beading, braids or fringe. Evening fashion in 1948 was hugely made up of low, strapless dresses, boned and snug, and floor length. The gorgeous princess ball gown was inspired by ‘Gone With the Wind’ and a lot of evening dresses came from this.
1948 was another exciting year for women, fashion & iconic figures. Fashion for women was continuously growing and with icons gracing the screens, who wouldn’t be inspired or rushing to wear the latest trends (just like we are today!) Its short and sweet this week but, who continues to inspire you? Do you have a favourite forties icon? Share with us!

Thanks for reading Rockamillies!



Fashion · Lets Talk Fashion! · Retro Fashion

Lets Talk Fashion: The Circle Skirt

Over here at Rockamilly, we bring to you our new blog series ‘Lets Talk Fashion!’. Every week, we shall bring you a new year & new clothing item throughout the late forties to the swinging sixties & bring you all its cherished history to whom designed it, how it came about and how we wear it today! I hope you will join us throughout this series and learn a whole lot more about those gorgeous items sitting in your wardrobe! We begin with the ‘Circle Skirt’ – a staple item to release your inner silver starlet!


The iconic circle skirt. The shape and high waist is what you think of when it comes to the 1950’s. Its a ‘classic’ for any vintage loving girl & became famous, all thank to Christian Dior in 1947 with his ‘New Look‘.

During WW2, fabric & fashion was very much stretched, bringing about ‘Make Do & Mend’. By 1947, Paris had re-gained its fashion houses and grew back its reputation of couture fashion, primarily from Diors ‘New Look’. It brought back femininity & glamour. From what was known during & even before the war, fashion consisted of structure, box shoulders and straight shapes. A whole new era began with this new silhouette – showing off the woman figure, emphasising the waist & bust, with longer skirts and a wider hem. At first, it didn’t take off outside of Paris, America the first to resist the new founded silhoutte.

Christian Diors ‘New Look’ collection was his first for S/S47. This collection went down in fashion history with Harper Bazaar saying “It’s such a New Look!”. It revived the fashion of Paris! Dior is said to of used up to 20 yards of gorgeous fabric for one skirt, which in those times, wasn’t heard of due to the rationing of fabric. This brought about its own tribulations as people were unhappy with the amount of fabric he was using due to the fabric shortage and woman didn’t like that there legs were now covered up, which was unpopular for then.  However, Dior wasn’t phased & he styled his look with petticoats, hip padding, corsets and boned bodices, which all helped to achieve the ‘flare’. He is known to of said, about his collection, “I have designed flower women.”

The ‘New Look’ continued to grow in popularity and brought about new beginnings, not only in fabric usage or a ladys outer wardrobe, but with intimate garments. To achieve such a nipped in, yet curvy silhoutte, waspies, girdles and horsehair padding became essentials for a full skirt! Diors new collection introduced a whole new Nylon, doubled the sales of corsets & a new bra revolution which we now call the ‘bullet’ bra.

In America, they had the ‘poodle skirt’ & even though it looks uncanny to Diors full circle skirt, they are different. The Poodle Skirt was designed by Juli Lynne Charlot in the 50’s and soon became a classic for teenage girls to wear with a pair of white socks & a good pair of brogues! Unlike Diors circle skirt, the poodle was super easy to make at home due to not needing a huge amount of fabric or equipment! It was also made from felt with a applique rather than Diors extravagant fabrics.
The poodle skirt is a memorable symbol for America and is still popularly worn today or used in films for costume.


Here at Rockamilly, we sell a selection of circle skirts. The circle skirt is something you can wear up or down, depending on the print and fabric of the skirt.  It such a versatile piece and why its still so hugely popular. Not only does it have versatility, it gives you a fabulous shape with or without a petticoat. Its perfect for an effortlessly stylish outfit. So, why don’t you show us your circle skirts! Its a piece made to be shown off…

Thanks for reading Rockamillies!